Resume

Brooke is a Creative Director with over 25 years of expertise in leading and transforming global brands, spending the last 12 years in the B2B SaaS industry. She demonstrates innovative creative leadership and strategic marketing skills, successfully managing cross-functional teams to deliver compelling brand experiences. Her passion is around fostering collaboration through strategic vision and creative excellence while driving growth and the success of the business.

CAREER EXPERIENCE

Creative Director | May 2021 - Current

Own from Salesforce (B2B SaaS), acquired by Salesforce in Nov 2024

  • Managed a 7-person global marketing team across video, print, digital, and web.

  • Served as Marketing Leadership Team member, reporting directly to CMO.

  • Led OwnBackup rebrand to Own, developing creative vision, brand messaging, and a 100-member global ambassador program.

  • Directed website redesign (WordPress to Webflow) and oversaw all company branding.

  • Led brand launch event, including environmental branding, a launch commercial, and C-staff presentations.

  • Managed media buy campaign (SFO Airport, Time, WSJ, etc.), achieving 121% web traffic & 290% direct traffic growth.

  • Developed “Data Independence” campaign, producing top-performing web pages, social content, and OOH ads (London Underground).

  • Collaborated cross-functionally, including with the executive team, to create high-visibility brand experiences.

  • Implemented a streamlined creative brief process for improved workflow.

  • Developed & executed creative for key events: Dreamforce, World Tours, Knowledge, re:Invent, etc.

  • Champion of creative direction for all internal & external initiatives.

Design & Brand Director | Sept 2018 - Feb 2021

DocuSign

  • Successfully implemented global DocuSign brand strategy within one year and 40% under budget.

  • Led 60+ global Brand Ambassadors to foster cross-functional collaboration.

  • Managed 4-person team during rebrand, addressing 1,000+ requests.

  • Developed streamlined workflows for the Creative team and key departments.

  • Created & managed global digital brand guidelines.

  • Rebranded website: 8 new pages, revised global CSS, updated 65 key pages, created modular Sketch libraries.

  • Directed & created visuals for web & digital environments.

  • Managed internal Brand Toolkit resources, fielding questions & requests.

  • Served on Global Steering Committee for DocuSign Women, appointed Executive Sponsor for Chicago chapter.

Freelance Work | Feb 2012 - Current

babgcreative

  • PHC Global; Brand and identity, collateral, templates

  • Freeman (Sandstorm Agency); Website redesign and implementation

  • Black Ink Events; Brand and identity

  • Kluth Richardson; Brand and Identity

  • Fox River Arts; Logo design

  • Big Orange Lab; Logo design

Senior Director of Design and Brand | Feb 2012 - Sept 2018

SpringCM (B2B SaaS), acquired by Docusign in September 2018

  • Executive Leadership Team Member (Feb-Sep 2018): Transformed the company into a design-led organization, influencing the acquisition of DocuSign.

  • Managed all creative projects & processes, delivering on-brand solutions.

  • Senior Marketing Team member, driving ~25% of $60M pipeline (44% YoY growth).

  • Owned creative & strategy for all marketing channels: inbound, website, email, social, events, Salesforce AppExchange.

  • Managed a 2-person creative team and developed a creative internship program.

  • Owned corporate website: redesigns, platform switch, site architecture, content strategy. Achieved 50% YoY lead increase & improved view-to-submission rate from 4.6% to 35.4%.

  • AWWWARDS-nominated website, featured in an agency case study.

  • Developed Dreamforce user conference theme and brand, generating a $2M+ pipeline.

  • Silver Trumpet 2018 award for innovative Dreamforce social campaign (“BenioffMeetJames”).

Senior Graphic Designer | Sept 2006 - Feb 2012

K&L Gates LLP (previously Bell, Boyd & Lloyd LLP, acquired in 2009)

  • Rebranded law firm, including website redesign.

  • Branded annual partner meetings (print, digital, event materials).

  • Created key case visuals for attorneys: maps, diagrams, and photography.

  • Developed award-winning Global Government Solutions book (2011 LMA “Your Honor Awards”).

  • Produced marketing & event materials: pitch covers, brochures, infographics, invitations, digital assets, displays, and signage.

  • Designed unique print ads for firm sponsorships.

Graphic Designer | Dec 2000 - Sept 2006
Creeden & Associates (Marketing/Hardware)

  • Managed all graphic & visual needs across web, video, and print.

  • Redesigned and managed corporate website.

  • Built an interactive training website.

  • Produced partner packaging for Ace Hardware private label.

  • Created 3D product display renderings for web & print.

  • Designed large-format graphics for trade shows (Ace Hardware, DoIt Best, True Value).

  • Photographed & retouched hardware products for marketing materials.

  • Collaborated with notable brands: Energizer, Stanley, Hunter, Nelson, AOSafety,
    Ace Hardware, DoIt Best, True Value.