Resume

creative | brand | strategy

Building compelling, engaging, and emotional brands while delivering unique experiences. Striving to inspire others by encouraging pushing the boundaries with a strategic, creative problem-solving approach.

Expertise: Multidisciplinary Creative Direction, Brand Strategy, Digital Marketing, Web Design, Creative Leadership

Tools: Adobe Creative Suite, HTML/CSS, Sketch, Abstract, Figma, Hubspot, Webflow

Experience

Creative Director
Own Company, previously OwnBackup (B2B SaaS), May 2021 - Current

  • Manages a multidisciplinary global creative team of 9

  • Responsible for brand and creative across all mediums; video, print, digital, and web

  • Member of Marketing Leadership Team reporting to CMO

  • Led rebrand of OwnBackup to Own; developed creative vision and partnered on brand messaging, organized 100 global Brand Ambassador team, directed brand across the entire company, led web design and migration from WordPress to Webflow and the redesign of the website

  • Led direction on Brand Launch event at the Intrepid Museum New York; environmental takeover of brand elements, brand launch commercial, and presentation of Exec team

  • Principal lead on media buy campaign that included OOH and print ads; San Francisco International Airport, Time Magazine, Wall Street Journal, USA Today, Fast Company, Inc., Fortune. Results: Web traffic +121%, Direct traffic +290%, increased brand awareness by 20%

  • Developed “Data Independence” campaign 2023; produced highest performing web pages from July-October, social videos and graphics, internal swag, OOH London Underground digital ads

  • Collaborate cross-functionally across the entire company, including directly with Exec team to create high-visibility brand experiences

  • Implemented creative brief process to improve intake and streamline workflow

  • Develops and executes creative for first- and third-party events; Sales Kickoff, Salesforce Dreamforce, Midyear Kickoff, Salesforce World Tours, ServiceNow Knowledge, and AWS re:invent

  • Champions creative direction for all internal and external initiatives

  • 2023 Silver Telly Winner: Corporate Image - Branded Content for 1 Minute with Sam

Design and Brand Director
DocuSign (Tech), Sep 2018 - Feb 2021

  • Responsible for implementing and rolling out DocuSign brand

  • Global strategy for brand implementation and adoption; completed within one year and 40% under budget

  • Led team of global Brand Ambassadors to cultivate cross-functional collaboration; 60+ employees globally to drive a brand audit

  • Managed production team during rebrand; addressed over 1,000 requests

  • Developed process workflows within the Creative team as well as with key departments

  • Created and managed the digital and global brand guidelines

  • Rebranded website; launched 8 new pages for global kickoff, worked with web developers to revise the global CSS, updated 65 key pages, created modular Sketch libraries

  • Directed and created visual elements for the corporate website and digital environments and platforms

  • Managed internal Brand Toolkit resources as well as fielded incoming brand requests

  • Appointed as internal communication website editor and content manager

  • Served on the Global Steering Committee for DocuSign Women and was appointed Executive Sponsor for the Chicago chapter

Senior Director of Design and Brand
SpringCM (SaaS/Tech), Feb 2012 - Sep 2018

  • Member of the Executive leadership team

  • Transcended the brand and drove efforts to becoming a design-led company which influenced the acquisition by DocuSign

  • Managed creative projects and processes to deliver on-brand solutions across all channels

  • Led lean cross-functional Marketing team; integral in marketing-generated pipeline ~25% of $60M funnel which was 44% increase YoY by 2018

  • Owned creative and strategy for marketing programs; inbound, website, email, webinar, social, events, Salesforce AppExchange

  • Contributed to go-to-market product launches

  • Owned corporate website including redesigns, platform switch, site architecture, and content strategy; ~50% increase in website leads YoY, increased view-to-submission rate from 4.6% to 35.4% on key landing pages

  • Nominated for web design AWWWARDS and featured in agency Case Study

  • Developed theme and brand for Dreamforce user conferences; $2M+ in pipeline revenue

  • Award-winning Dreamforce social campaign, “BenioffMeetJames”; Silver Trumpet 2018

Senior Graphic Designer
K&L Gates LLP (Legal), Sep 2006 - Feb 2012

  • Rebranded firm brand including redesigned law firm website

  • Branded annual partner meetings; print, digital, and event materials

  • Collaborated with attorneys by creating key case visuals; maps, diagrams, photography

  • Award-winning Global Government Solutions book; ranked in the 2011 Legal Marketing Association “Your Honor Awards” for Promotional and Collateral Materials

  • Developed marketing and event materials; pitch covers, practice brochures, infographics, invitations, digital assets, large-format displays, signage

  • Designed unique print advertisements for firm sponsorships

Graphic Designer, Creeden & Associates (Marketing/Hardware)
Dec 2000 - Sep 2006

  • Redesigned and managed corporate website

  • Created an interactive training website for the sales force

  • Designed large-format booth graphics for Ace, True Value, and DoIt Best trade shows

  • Developed 3D renderings of product displays

  • Designed promotions and presentations for customers

  • Created sales enablement materials

  • Photographed and retouched customer products for marketing materials

  • Notable brands: Energizer, Stanley, Hunter, Nelson, AOSafety

Education

DePaul University, Chicago, IL
M.A. New Media Studies
Graduated: 2012

University of St. Francis, Joliet, IL
B.A. Visual Art, English; Concentration Graphic Design
Graduated: 2000