2023 Media Buy

Partnering with Mx Group and GWA, this was the first media buy for OwnBackup. We ran ads from July - December 2023 taking the audience on a journey.

This campaign bridged an important storyline for the company - from why customers trust OwnBackup to the importance of data independence and finally the culmination of a rebrand.

Time Magazine. Wired UK.
Wall Street Journal. USA Today.
Fast Company.
And more.

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ABC Supersign Times Square
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Dreamforce 2023