As Creative Director at Own Company, a B2B SaaS firm, I led our in-house creative team in crafting the branding for Dreamforce 2024, Salesforce’s user conference. We aimed to position ourselves as innovators, moving beyond our backup reputation by creating a standout presence amid the conference's bustling environment. By refining the theme "Data Fuels," we utilized GenAI and 3D design alongside traditional tools to brainstorm and explore diverse visual concepts, ensuring our approach was both unique and authentic.