Dreamforce ‘22

OwnBackup

We set out to create a physical backyard space as our booth and other activations in and around Dreamforce. We wanted event visitors connect to the OwnBackup products and, most importantly, the feelings they evoke.
Our story unfolds with real-life backyard moments to give context for what our Products offer—and the relaxation they can provide.

Creative Director: Brooke Glynn
Agency: Freeman

Photo by <a href="https://unsplash.com/de/@sepoys?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Rohit Tandon</a> on <a href="https://unsplash.com/s/photos/backyard?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyTe

Setting the Stage

The backyard theme is grounded in what our products offer: protection and innovation.
Our data protection provides safety with Recover and Archive. This freedom creates the space for faster innovation with Sandbox Seeding, and in the future, Analytics.
Just like our products, a backyard is an oasis where you can kick back and relax. Even if you scrape a knee or char the chicken a little, someone’s got your back, so you’re back up and running, fast.
Your backyard is also a space where you can focus on the moments that matter most, like connection, joy, and a sense of calm.